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About Rugged Earth Outfitters

ABOUT US
About REO , their Brands and Stores.

Rugged Earth Outfitters

Family owned and operated business dedicated to legendary guest service and a broad selection of high quality, rugged outdoor apparel that works and plays as hard as you do. Everything you need for an outdoor adventure...high quality fishing, hiking, hunting and workwear for men and women.​
6 locations are planned to open at the end of March 2022 and expecting 6 additional openings in the Fall. Average store size is 6,000 - 9,000 square feet.

Our Brands

Aftco
Ariat
ATG Wrangler
Bass Outdoor
Browning
Carhartt
Caterpillar
Coleman
Columbia

Dickies
Eddie Bauer
Guy Harvey
Hooey
Huk
John Deere
Jeep
Kryptek
Kuhl

Levi
Life is Good
Mossy Oak
Real Tree
Reel Legends
Salt Life
Smith & Wessen
Stanley

The North Face
Timberland Pro
Truetimber
Winchester
Wolverine
Wrangler

OUR FAMILY

Bealls

operates over 60 stores in Florida. Stores are located predominantly in power strip centers and some lifestyle centers. Our average store size is 40,000 - 50,000 square feet.

Burkes and Bealls Outlet

operates over 550 stores in 21 states, adding 30-50 new locations per year. Stores are located predominantly in power strip centers and some lifestyle centers or malls. Our average store size is 20,000 square feet, with new stores ranging from 18,000 to 22,000 square feet. Almost 90% of our stores are either new or were renovated in the last four years. Strong year over year sales performance has been our track record, allowing for investment in continued growth.

Home Centric

operates stores located predominantly in power strip centers and some lifestyle centers or malls. Our standalone store size is 15,000-20,000 square feet, and our side-by-side stores are 27,000-30,000 square feet. Almost 80% of our stores are either new or were renovated in the last four years. Strong year over year sales performance has been our track record, allowing for investment in continued growth.

Over 600* stores in 23 states and still growing!